Great writing is not the only content you can use to make your website a success and give your business a boost. In today’s digital landscape, businesses need a whole toolkit of resources to create, manage, and distribute content effectively. From organising your editorial workflow to managing your social media presence, the right tools can make an enormous difference to your productivity and results.
Here are five fantastic content resources that can help your business grow.
1. GatherContent for Content Management
If you’ve ever struggled to keep track of multiple pieces of content at different stages of production, GatherContent is the tool for you. It provides a centralised platform where you can organise all of your content in one place, collaborate with colleagues and external contributors, and monitor the progress of every piece from initial brief through to publication.
GatherContent is particularly useful for businesses that work with multiple writers or have complex approval processes. Instead of chasing emails and losing track of document versions, everything lives in one accessible location. You can set up custom workflows, assign tasks, and get a clear overview of your entire content pipeline at a glance.
2. DesignCrowd for Web and Graphic Design
Visual content is just as important as the written word, and DesignCrowd makes it easy to get professional design work without breaking the bank. The platform allows you to hire designers from around the world by posting a brief that describes exactly what you need. Designers then submit their proposals through a competitive bidding process, giving you a range of options to choose from at various price points.
Whether you need a new logo, infographics for your blog posts, social media graphics, or a complete website redesign, DesignCrowd connects you with talented designers who compete for your business. It’s an excellent way to get high-quality visual content without the expense of retaining a full-time designer.
3. Hootsuite for Social Media
Managing multiple social media accounts can quickly become overwhelming, especially when you’re trying to maintain a consistent presence across platforms like Twitter, Facebook, LinkedIn, and Instagram. Hootsuite solves this problem by allowing you to manage all of your social media profiles from a single dashboard.
You can schedule posts in advance, monitor mentions and conversations about your brand, track analytics to see what’s working, and engage with your audience — all from one place. For businesses that rely on social media to distribute their content and engage with customers, Hootsuite is an indispensable tool that saves hours of time every week.
4. Storify for Content Curation
Not all of the content on your website needs to be created from scratch. Content curation — the art of finding and sharing relevant content from other sources — is a valuable strategy for keeping your audience engaged and positioning your brand as a knowledgeable resource. Storify makes this process straightforward and efficient.
With Storify, you can find and curate images, videos, and other content from public webpages across the internet. You can then weave these elements together into compelling narratives or resource collections that provide genuine value to your audience. It’s a brilliant way to supplement your original content without the time investment of creating everything yourself.
5. Mojo Helpdesk for Relationship Management
Great content doesn’t end with blog posts and social media updates. How you interact with your customers is content too, and Mojo Helpdesk helps you manage those interactions professionally. It provides a helpdesk system that tracks customer queries, support tickets, and interactions, ensuring nothing falls through the cracks.
By centralising your customer interactions, Mojo Helpdesk helps you respond more quickly, maintain a consistent tone, and build stronger relationships with your customers. The platform’s tracking and reporting features also give you valuable insights into common customer questions and pain points, which can inform your content strategy and help you create articles and resources that address real customer needs.
Each of these tools addresses a different aspect of the content challenge, and together they form a powerful toolkit for any business looking to grow through quality content. Combine them with professional writing services and you’ll have everything you need to build a content strategy that drives real results.