Content Writing Examples

Pets/Animals

Choosing a Dog: Size and Activity Levels

No matter how much you love a certain breed, bringing one into your life might be asking for unhappiness if your dog’s size and activity levels don’t match up with your lifestyle. Plenty of people living busy urban lives long for a big, energetic dog to be their companion, but if you live in a small apartment and barely have time to eat dinner some days, a boxer or an Irish Setter might not be the best choice. Likewise, if you’ve got a sprawling backyard that’s more like a fenced-in wilderness and love going for long runs, a pint-sized French Bulldog might not suit your life.

Size and energy level are two distinct categories; there are very high-energy small dogs, and some of the most massive dogs are dedicated couch potatoes. Still, they are important to consider together as a small high-energy dog can be kept happy by a determined city-dweller, but large, high-energy dogs thrive best when they have plenty of room to move. Before even thinking about what dog breeds you might be interested in, write down what your life is like, and what you’re looking for from your dog. Do you want a buddy to watch movies with as you wind down from a long day, or do you want to spend your evenings playing with your pup at the dog park? Do you live in a studio apartment, a sprawling farmhouse, or somewhere in between? Once you’ve established what you’re looking for in terms of both size and energy level, you can begin your search; it can be tempting to throw your needs out the window when you come across an incompatible (and adorable!) breed, but staying logical is the best way of ensuring a happy match.

Nature

Arctic Grayling: Opportunistic Omnivores

Arctic Grayling are voracious and predatory feeders, usually feasting on insects but prepared to undertake anything that looks like it could be a meal – up to and including any small mammals which fall into their path. They tend to prefer drifting insects like mayflies and caddies flies, but will try anything new once! This healthy appetite and opportunist attitude makes them an ideal fish for the learner fly-fisher, as they are not usually particularly fussy about the bait they bite. Their omnivorous opportunism demonstrates the fish’s openness to adaptation. Arctic Grayling have shown a remarkable evolutionary adaptability, and employ varying techniques to survive their often freezing and inhospitable environments. Some populations choose to migrate from stream to lake to stream to river throughout their lives, while others remain in one location - their tolerance for low levels of dissolved oxygen allowing them to survive icy winters that would kill other species of fish. Indeed, they have been found living quite happily in water beneath six feet of ice. Arctic Grayling fishing trips therefore need not be restricted to certain times of the year. Although it may be easier to catch the fish during warmer seasons, many may relish the challenge of luring the fish up from the deeps in colder weather. The Arctic during colder seasons is something to be relished for the discerning traveller, for the land in icy times has its own particular character and awe-inspiring beauty. That this wonderful experience can be combined with a spot of fishing is a bonus!

Marketing/Business

Videos Are Taking Over the Internet

Facebook may be the best way to engage with your customers but, done right, YouTube can be an excellent way to promote your business. The saying “a picture paints a thousand words” rings especially true for the internet, with videos and pictures fast becoming the dominant way information is shared online. In May the Cisco Visual Networking Index Forecast 2012-2017 predicted that by 2017 the number of internet video users would double to nearly two billion people. Reaching huge global audiences over traditional media such as TV is an unfathomable cost to smaller businesses. However, do video right on YouTube, and you could cut your own slice of this market for free, especially if you're in the right industry. Remember when making videos to keep them short and professional looking. Adding a touch of comedy can also help and, as with all social media, the key remains keeping content fresh, honest and useful.

Travel

History and Adventure on the Alaskan Coast

When the name Alaska is mentioned, the first thought that springs to the mind of many is an evocative image of endless snow and ice. It is famed among travellers for its dramatic coastline that reaches out into the Bering Sea and both the Arctic and Pacific Oceans. With only 55 miles separating mainland Alaska and Russia, and with native polar bears, moose and orca whales, the state has a truly frozen feel. At night the sky is often lit by the supernatural splendour of the Aurora Borealis, which fills the crisp night air with a spectacular display of coloured ribbons that crackle and pop with unearthly energy. Alaska’s magical Arctic atmosphere combined with the legal and bureaucratic comfort of being in the US has long made the state a must-see destination for nature-lovers but there is much more to this icy outcrop than meets the eye. The traveller who is prepared to go off the beaten path can find a fascinating world of history and culture to explore along the Alaskan coast.

Nutrition

Enhancing Iron Uptake through Vitamin C

Although there are exceptions, the majority of vegetarians enjoy a diet rich in fruit and vegetables and, therefore, vitamin C. This vitamin is of importance to anyone who relies on non-heme iron in their diet, as it enhances iron uptake by the body, with those items richest in vitamin C – the likes of citrus fruits, peppers, kiwi fruits, berries, green peas and tomatoes - providing most benefit. It is able to aid iron absorption through two mechanisms, in part by preventing the formation of an un-absorbable form of iron and also through its antioxidant function to form ferrous iron needed for its uptake by the cells lining the intestines. However, the vitamin C content of fruit and vegetables does decline over time and on heating, so care is needed to ensure correct storage, timely usage and minimal cooking to preserve vitamin levels. It is also important to be aware that the tannins in tea and polyphenols in coffee hinder non-heme iron availability to the body by binding to the iron. Therefore, to avoid undoing the good work of vitamin C, it is important that these drinks are avoided with meals; vegetarians who consume dairy produce also need to be mindful that the calcium in milk will have a similar effect to tea and coffee.

While iron deficiency remains a possibility for anyone avoiding animal produce, careful inclusion of other iron-rich foods throughout the day and taking steps to ensure dietary absorption of iron is maximised will enable vegetarians to remain free from anaemia.

Finance

The Future for Ethical Investment

It is highly likely that the definition of an ethical investment will evolve to incorporate many other considerations, such as the level of remuneration for the CEO of a company. If the reward package in place is disclosed and revealed to be at a level which makes investors uncomfortable, the remuneration policy for the company in question may need to be reviewed. It is not enough for companies to deploy some basic strategies to achieve a status that recognises their commitment to socially responsible business activities as any false claims will be easily exposed by investors. The next step in ethical investment is already taking place as many companies host open days where they can demonstrate their processes and talk to potential investors about their business and how it takes social responsibility seriously. An increasing awareness of the world around them means that more investors are seeking to put their money into ethical financial products. There is a growing recognition that strong returns can be generated by businesses that do take their role in society seriously. The ability of companies to examine their own environmental impact, social policies and governance is seen by many as a prerequisite for the identification and management of risks and subsequent delivery of a business plan that leads to high returns. The future for ethical investment is bright as individuals realise that it is possible to achieve strong returns whilst supporting companies that strive to make the world a better place.